Print Costs
I figured that the cost of printing a very short run magazine professionally would be high. I had no idea it would be quite so prohibitive. At the moment, it looks like a short run generates a subscription price of roughly $120 for 4 paper issues.
That's never going to fly.
So, I'm left with a few options:
1) stay with PDF and print using Lulu (the current plan — hurray!),
2) find a much cheaper printer, ie, print in China,
3) increase circulation and distribution substantially by investing a ton of money in advertising, selling into the periodicals channels, etc.
Actually, strike #3; I'm not interested in turning Kobold Quarterly into a full-time job — that's why it's a quarterly.
I have one more possibility, but it's a long shot. So far, Lulu still looks like the best route to print for a small press magazine.
Read the complete post at http://customadventure.livejournal.com/108856.html